well, probably Jane and some other $200k+ salaried execs are talking about what they want to convey, so they, rightfully, wnat to remove impediments as a goal. so they tell some staffers to go off and create teh slogan and details. well the staffers don't know any better than to apply CRITICAL THINKING to the decisions of a marketing roll-out, instead they convey desirements WITHOUT THINKING about the consequences of their strategy. since the slogan conveys SOME of, but not the primary, PRINCIPAL message, they just slap on a slogan because they don't know or stop to think about any more constructive alternate.

and so we got: "No Barriers" because there was little or not attempt to apply critical thinking. There was only direction from above.

we got an /\ added to Beach because someone imagined a change was needed, likely without any real marketing data. There was only direction from above


or a new FIght SOng, based on what? I guess someone and who we still ahve no idea who, just said it needed to be changed, lol

god help us that Apel and the new AD have some common sense and sophistication so as to not just 'make shit up' type of decision making

it's hard work to result the impulse to just 'make shit up'

sheesh, rant over, on to August!!