my god, how in hades did this 'No Barriers' get thru the approval cycle? I mean LBSU is a $300+ million / year business and the most impactful campaign is highlighted by an embarrasing slogan. seriously, this stuff just should drive the Alumni Council and Boosters and Donors and Stakeholders nuts.

and all Jane can come up with is to tell the Audience......NO!



https://drsaraheaton.wordpress.com/2011/01/24/be-positive-in-all-your-marketing-materials-avoid-negative-words/

https://pepperstormmedia.com/dont-use-negative-words-copywriting/


https://www.aronsonads.com/blog/3-reasons-avoiding-negative-language-content-marketing/

https://crystalclearcomms.com/scaring-audience-unintentionally/