I did not go down a rabbit hole with this one, but I have seen it mentioned several times that Twerkette sees Highgrove as her main competitor and its launch date for its seasonal Christmas range as a direct and intentional slap at her "As Ever" brand. I'm just going to present the two sites here. As ever, Twerkette is delusional, and I've spotted a few things I'd love to get for Christmas.
https://www.highgrovegardens.com/collections/food-drink?utm_source=google&utm_medium=cpc&utm_campaign=Loom+%7C+PMax+%7C+Alcohol&gad_source=1&gad_campaignid=21549874234&gbraid=0AAAAADfIXlFdF5QQ8sXZ2uIW71Jpi_Oe4&gclid=Cj0KCQiAoZDJBhC0ARIsAERP-F-TBuf3IGis6Sbxz9ZBJXjAl6Z3UxRMullvvOH80jxZ_oIOQz1S_PQaAj04EALw_wcB
https://asever.com/collections/shop-all