"The Mail on Sunday revealed that documents filed at the US Patent and Trademark Office in October 2022 by Meghan's high-powered lawyers applied for permission to sell aprons and other items of clothing - along with a long list of products including jams and dog biscuits - under the 'As Ever' name."
I'm just laughing. She pulled this Patent/Trademark scheme and got rejected in 2022. So she changes the "name" to ARO and got rejected in 2024, so she's going back to As Ever and has added even more junk that she wants to grift, I mean sell. Next it will be cryptocurrency.
I'm still laughing over the pancake/biscuit mixes. Meghan the empowered woman has fallen to selling pancake mix.