If you click on the link, you'll see photos of the patent application with the various food and home goods listed. Bath mats, dried and fresh flowers and table wares.


The Duchess of Sussex is planning to sell biscuit and pancake mixes under her newly rebranded lifestyle company 'As Ever', trademark filings have revealed.

Meghan Markle said on February 18 that her venture was being renamed from American Riviera Orchard because that name limited her to locally-produced goods.

Now, a new application made to the US Patent and Trademark Office on the same day has revealed a series of products she is looking to sell under the 'As Ever' brand.

On the list are goods that will compete with big names such as Betty Crocker and Dr Oetker, including 'mixes for bakery goods; cookie mixes; biscuit mixes; crepe mixes', which come under international trademark class 30, a category for food products.

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The 'American Riviera' is a nickname for Santa Barbara, where Meghan lives with her husband Prince Harry and their children Prince Archie and Princess Lilibet.

But US officials told Meghan geographical locations cannot be patented and she therefore could not trademark the brand – leading to her renaming it 'As Ever'.

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Meghan joked about the first product released by her business last year, a limited edition jar of strawberry jam, saying: 'Of course there will be fruit preserves, I think we're all clear at this point that jam is my jam.

'But there's so many more products that I just love that I use in my home and now it's time to share it with you, so I can't wait for you to see it.'

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https://www.dailymail.co.uk/news/article-14437597/Meghan-Markle-trademark-application-biscuit-pancake-mix.html

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