I just want things on there that you can have. And I want people who understand that ethos.

'I've always crafted it [The Tig] as "aspirational girl next door", like, you can aspire for it but totally attain it too.'

I got completely lost with that first sentence. What does it mean? The second sentence is even worse.

Her makeup was bad--she must have applied those false lashes herself, and shimmery eye makeup is not her friend. She's addressing an audience in ripped jeans, lots of bracelets, and flopped hair. No bronzer, I see, or at least very little. And she mentions that she's looking for someone to help her manage her website. The more things change...