Of course Megs has ramped up the "I'm the reincarnation of my mother-in-law" because we're coming up on Diana's death date later this month. Harry won't stop her, he doesn't have anything resembling a spine.
She's trying anything and everything in an effort to make some kind of money. Meghan and Harry can try to take on Martha Stewart, but they will never touch her and Martha's lifestyle brand or her match her money.