"Mark Borkowski, one of the UK's leading publicity gurus and crisis managers, has said while Ms Hirsh's criticism of the show appears genuine, Meghan's handwritten note is straight out of 'the PR playbook'.

'Meghan is at a crossroads. The well of sympathy she once drew from is running dry, and the PR playbook of handwritten notes and “authentic” vulnerability is starting to feel like a well-rehearsed script. The noise is deafening, but the signal—the compelling reason for her continued relevance is fading', he said."

It is all a well-rehearsed script, except TOW can't resist going off-book.