So they should be. TO and TOW have cost, and lost, them a lot of money. I doubt TOW's stands in Netflix's real world shops will bring in much revenue either. TOW is too disliked.

Speaking of dislike, there's a little clip where TOW tries to kiss Archie on the cheek (his back is to the camera, naturally) and he pulls back and away from her. She ends up kissing him behind his ear. That's telling.