".......The whole line, "the cat's out of the bag" feels a little false to me because we all know that you carry out due diligence before creating a business and name, and a quick search would have shown that maybe American Riviera Orchard wouldn't work from the start,' she continued.

'This statement makes it sound like they changed the name when it was forced upon them, so why not just be honest? It looks messy and far from professional, which is really what they need to be at this point in the game.'"

This is a good article. The PR gal also questions the lack of clarity going on with Meghan as well as transparency.



https://www.dailymail.co.uk/femail/article-14410471/meghan-markle-rebrand-questions-pr-expert-ever.html