Deep down it's a business. It's a non profit with employees. In order to keep it goin and make it grow they market through Jesus shirts. Marketing is much better when you get the better wrestlers to appear they are tied to your brand. That is why your get isn't getting a shirt in the hotdog line. It's kind of like when you see some coaches jump in the photo of the national champs. They like to look like they are associated with. If you want your kid to get a Jesus shirt buy him one from them and you can help the guy get paid.