I am sympathetic to your point. The sport of wrestling, as competed at the NCAA level, does not have broad appeal to fans beyond those who love/understand our sport. The skill level of today's NCAA wrestler's is off the charts amazing, and the counters are too effective. So, it results in very low scores, and lots of time where seemingly nothing is happening to the casual viewer.
.
If you want to see how entertaining the sport used to be at the NCAA level, get on You Tube and look up classic matches between Daryl Burley of Lehigh vs Randy Lewis of Iowa back in the early 1980s. Or Ed Banach of Iowa vs Dave Schulz of Okalahoma. Those bouts were exciting affairs where each guy was trying to PIN their opponent, and lots of offense thrown at each other.
.
I spent Sunday evening watching a replay of the Army vs Navy dual meet. It was intense, very close (came down to the last match, and the final seconds of that match) and gut wrenching for an Army alum. But, honestly, there were long stretches of time without scoring and I can see how the non-wrestler would get bored by that. Sort of like international soccer - fans of the sport enjoy a 1 - 0 match, but non-soccer lovers find that boring.