A camp is a business and all businesses have to turn a profit or they cease to exist. I do know a little bit about running businesses, reading PNL's and balance sheets as well as budgeting for expenses, including advertising costs. I did it for many decades.
"It ain't cheap and they don't run campa for free or do they?"
We all know it's not cheap running any camp (or business) and I admire those that do however, I wasn't exactly clear on your statement. Was I mistaken or are you saying that they do run this camp for free?