Yes, affiliate marketing in the betting niche is still viable, but it’s definitely not as easy as it used to be. The market is more saturated on the surface level, but the reality is that most affiliates fail because they rely on generic approaches instead of building targeted traffic and high-quality content. If you focus on specific GEOs, SEO-driven projects, or engaged audiences, there is still strong potential for profit. Betting remains one of the highest-paying verticals, so even with competition, good traffic can still convert well. For those looking into it, it can be worth exploring structured affiliate programs like more, which is the MelBetPartners affiliate program. It allows webmasters, site owners, SEO specialists, and social media or messenger channel owners to register as affiliates, drive users to the MelBet platform, and earn revenue based on performance.