Interesting topic. I don’t run a business myself, but I’ve noticed how important branding has become even for really small companies. A friend of mine started a local coffee stand and at first he didn’t think branding mattered much, but once he updated the logo, colors, and packaging, people started recognizing the stand more easily. It’s kind of surprising how visual consistency can change the way people remember a brand. Even outside of business, you can see the same thing with YouTube channels or small creators trying to build their identity.