From my experience working with a designer last year for a side project, a full branding package usually includes the logo variations, color palette, typography, brand guidelines, and sometimes things like business card or social media templates. One thing I spent a lot of time researching was the price for designing a logo, because the cost can vary a lot depending on what’s included. I actually found a pretty helpful breakdown of the cost of branding services and it explained how pricing often depends on how complete the package is. In my case, having clear brand guidelines turned out to be really useful later when I started creating marketing materials.