You should definitely read this case study — Cardioser Low Price BG . It shows how a new joint product launched in Bulgaria with great success. The team achieved $33,596 profit using Google Ads and localized creatives. The secret? They focused on keywords like “joint pain” and used official-style landers with real reviews. Since the product was new, trust levels were higher and ad costs were lower. That’s the beauty of smaller GEOs — you can scale without huge budgets.