Magento 2 GTM helps you track custom user actions easily. You can monitor clicks, video plays, and form submissions. Create custom triggers in GTM and send data layer events from your Magento store. This lets you see how users interact on your site in detail. With Magento 2 GTM, tracking becomes simple. You can study user activity, measure engagement, and improve conversions. It’s an easy way to understand customers and make data-driven decisions for your store.