Yes, Magento 2 Google Tag Manager can track user behavior and events on your store. It monitors product clicks, add-to-cart actions, form submissions, and page visits. Connecting GTM with Google Analytics gives clear insights into how visitors interact with your site. This data helps improve user experience, optimize marketing campaigns, and identify top-performing products or pages. Magento 2 Google Tag Manager tracks events accurately without repeated code changes. It provides a simple, reliable way to understand customer behavior and make informed decisions to boost engagement and sales.

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