Re: Law Firm Google Ad Campaign
In recent months, there has indeed been a decline in legal topics, especially in real estate. Economic factors play a role. People are less likely to make deals and are more careful when spending money on consultations. But technical factors are also important here. Google Ads algorithms are updated periodically, and what used to work stably can suddenly sag. I recommend checking the search queries that are clicked on. Perhaps the traffic has become less targeted.
|