Two platforms taking credit for one conversion made reporting a nightmare. Switching to RedTrack for marketing agencies helped untangle that mess. After integrating it, we got accurate cross-channel attribution and were finally able to assign credit where it was actually due. RedTrack helped us create rules for multi-touch attribution, so if a lead interacted with ads across platforms, we saw the whole journey. Our clients started trusting the reports more too. Plus, real-time data and budget tracking meant we could make quick optimizations mid-campaign. For any agency trying to move beyond guesswork, it’s been a game changer.