Launching an online store is always associated with difficulties, especially when it comes to interacting with customers. My experience has shown that using AI assistants makes this process much easier. They help customers navigate the product range and give personalized advice, which increases the average bill and reduces the number of returns. If you are not yet convinced of the effectiveness of AI, I recommend reading this material: ai shopping assistant. This is not just a theory, but real examples that will help you better understand how technology is changing the market.