A website can be beautiful, but ineffective. That's exactly what happened to me. People came in, scrolled through, and left. I started analyzing where they were getting lost. It turned out to be in the UX. Thanks to the advice from https://conversionrate.store , I revised the structure of the cards, simplified navigation, and removed "visual noise." This gave a result: the number of completed purchases increased by 22%. I realized that sometimes you don't need more traffic, you need more attention to details in the interface.