Magento 2 Facebook Pixel module tracks user activity on your website. This provides important information to the Facebook Pixel account. You can know what customers are viewing or buying. You can retarget such customers using
Magento 2 Facebook Pixel. This improves your ads and can increase sales. This module helps to strengthen your marketing strategy.
Check out more details at: https://webkul.com/blog/magento2-facebook-pixel-extension/