Today's B2B CRMs use data analytics a lot. Analytics helps identify good customers. It also improves sales forecasting. This helps teams put money in the right place. Data analytics helps understand customer behavior. This gives them better service and an opportunity to sell more goods.
B2B CRM helps in making the right decisions.
Check out more details at: https://krayincrm.com/what-is-b2b-crm/