When I was promoting a couple of weight loss offers through social networks, there were a lot of clicks, but almost no sales. We were already thinking about changing the niche, until I came across a selection of the best weight loss creatives . I decided to try to adapt a couple of ideas to my audience - and it worked! CTR increased, and most importantly - stable conversions began. It turned out that it was all about the presentation. Now I get inspiration only from there.