Posted by Mike F. on 5/10/2025, 6:44 pm, in reply to "Implement Magento 2 SMTP Extension for Better Email Communication"
Exactly, and that’s where solid tracking makes the difference. I recently came across this breakdown of attribution modeling, and it really helped clarify how to connect conversions to the right sources. With S2S tracking, you get more accurate data, especially when you're working across multiple platforms. It's a must if you're serious about optimizing your funnel
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