That’s a common issue with YouTube Ads—engagement is high, but without proper tracking, it’s hard to know which ads are driving real conversions. Relying only on YouTube’s native analytics doesn’t always give a full picture, especially if users take action later or across multiple devices. A better approach is using youtube ad tracking to get more accurate attribution and performance insights. It helps track clicks, leads, and purchases across different channels, making it easier to optimize campaigns and maximize ROI