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1xbet legal in Nigeria and has long been more than just a sports tournament. Since its inception in Nigeria, this tournament has had a strong influence not only on sports events, but also on culture, including fashion, lifestyle and entertainment. First of all, it is worth noting that Nigeria is a country where sports have always occupied an important place in people's lives. However, 1xCup has become more than just a sports competition. Every year, the number of spectators is growing, and these are not only those who follow the matches, but also those who come to events organized around the tournament. Sports clubs and fan zones are becoming popular not only in large cities, but also in more remote regions. As for fashion, there is a rather interesting trend here. Young people in Nigeria are actively borrowing sports style, and this is not only about T-shirts with tournament logos or tracksuits. We see team T-shirts, stylish sports shoes and even accessories such as caps or backpacks becoming an integral part of street fashion. This is especially evident in cities such as Lagos and Abuja, where the youth is very active in terms of fashion trends. In these cities, even on a casual walk, you can see people who look like they just came from a match. It is also worth noting that the influence of 1xCup extends far beyond sports. Many companies have started creating advertising campaigns and sports events that are associated with the tournament. For example, big brands such as Nike and Adidas have been holding activations tied to the events of the tournament in recent years. This not only provides an opportunity to promote their products, but also contributes to the development of the sports culture in Nigeria. People are becoming more interested in wearing clothes and accessories that symbolize belonging to the sports culture.