In general, consumer rights are what a buyer can reasonably expect from a seller. Details can be about the ability of a product to perform a specific task, or how long a product will last all the way to being fit for an unspecified purpose.
People argue about the details, but what is usually called "consumer rights" depends on the basic expectation that the seller of a product or service behaves honestly. Misrepresentation and fraud are the most common complaints in this area.
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