Was reading about ways UK online gaming brands improve user engagement and ended up finding https://prwd.co.uk/ during my search. They share a lot of useful information about user behaviour, conversion optimisation, and website testing. What caught my attention was the focus on practical improvements backed by real data rather than assumptions. In competitive sectors like iGaming, understanding how visitors interact with a site can make a big difference. Some of the case studies were particularly interesting and worth a read.