Ken, I thought you’re in Rochester.

Do you know anyone who still works at Kodak?

I want to talk to whoever licenses their trademarks.

For 2 reasons…

I want to sell T-shirts and other stuff with their logo on them.

With …. something new



We Can Have Again
The Best Times of Our Lives


There’s this thing called “Appreciative Inquiry.”

It changes attitudes.

Here’s how ChatGPT explains it:

Appreciative Inquiry (AI) is a strengths-based approach to organizational and personal change. Instead of focusing on problems and deficits, AI emphasizes identifying and amplifying what works well.

Key Principles of Appreciative Inquiry:
The Constructionist Principle: Reality is socially constructed through language and conversations. How we talk about things shapes what we perceive as possible.

The Simultaneity Principle: Change begins the moment we ask a question. The questions we ask set the stage for what we discover.

The Poetic Principle: Organizations are like open books; we can choose to study any part of them. What we focus on grows.

The Anticipatory Principle: Positive images of the future lead to positive actions. Visioning energizes and guides behavior.

The Positive Principle: Positive emotions and social bonding fuel transformation. Affirming stories and language enhance motivation.

The 5-D Cycle of Appreciative Inquiry:
Define – Clarify what you want to focus on and achieve.

Discover – Identify what is working well; uncover strengths and successes.

Dream – Envision what the future could be if those strengths were maximized.

Design – Plan and prioritize how to move from the current state to the ideal.

Destiny/Deliver – Implement the design and sustain the change.

Applications:
Organizational development

Strategic planning

Leadership coaching

Community building

Conflict resolution

Example:
In a school using Appreciative Inquiry, rather than asking "Why are students disengaged?" leaders might ask, "When are students most engaged and why?" This reframing leads to replicating success rather than fixing failure.

In short, Appreciative Inquiry is about building on the best of “what is” to create “what could be.”

Here’s what I want to do for Kodak …

I want to build a web site where people can post their favorite FILM photos.

Why film?

Because it will be historical. Not recent.

What we’ve learned from history is that we haven’t learned from history.

People’s film photos are now part of history.

We need to see how good it was in the past to want to make it that good again.

A new Gallup poll shows that pride in America is now at an all-time low.

Especially among young people.

They don’t know how good it ever was and need to be shown this.

https://news.gallup.com/poll/692150/american-pride-slips-new-low.aspx


Why would Kodak want to do this?

IBM got out of the business of making computers and printers.

Kodak is supposed to be the classic example of how a company can wait too long to accept change and do anything about it.

I think this was a bum wrap.

Actually, my first digital camera was made by Kodak and the little sucker was great. It was affordable and made great pics.

Cameras were only a small part of what Kodak did after 35mm and Kodachrome came along.

My first camera was a “Brownie.”

Kodak wasn’t really in the camera business aside from making “Point and Shoots.”

Where I think Kodak missed the boat was not by doing what IBM did.

Getting into photo software and cloud space for preserving family history and fun times.

I’m sick of Google. Same with Microsoft.

The one thing about Kodak … you knew you could trust their stuff.

Today… you can’t trust anyone.

Well, Kodak has one of the most valuable things on the planet and they don’t know it.

People’s trust.

I want to rent some of their trust and make people appreciate our country.

Do you know anyone at Kodak that could get me in front of them?

Have em e-mail me. So we can talk.

maxschwartz@iglou.com