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Back in late 2002, I took my recently-acquired, new 1982 Martin D-28E with its newly-introduced pickup/preamp system on an all-night drive down to Martin Guitars. I was dissatisfied with its amplified tone and wanted to see if Martin could make it better. I went into the lobby and stated my concern and the receptionist summoned John Marshall, head of the electronics department. He took me into the factory and had me sit down in his area and plug-in and play a bit to assess my amplified tonal concern. Anyway, I left the guitar there to be fitted with another identical system. John then asked me if I wanted a tour of the Martin shop floor and of course, I said "Yes!" He proceeded to give me a personal 45-minute tour of the whole crafting process from wood selection to brace carving and guitar assembly. Let's just say that upon leaving Martin Guitars, I was one happy Martin customer!
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Interesting article on how Martin guitars are built.
The comments are just as interesting.
https://www.nytimes.com/2020/11/28/magazine/martin-guitar-factory.html
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