Writing on her official Instagram account, the daughter of King Carl Gustaf and Queen Silvia revealed the exciting news that she is launching a natural skincare line called MinLen, in collaboration with the popular Swedish brand, Weleda.
In the announcement, the 42-year-old prefaced the collaboration by confirming it was 'private initiative', and and that she would not be using the royal title in the new venture.
She confirmed she would be using her ordinary name , Madeline Bernadotte, rather than her royal title, Princess Madeleine, Duchess of Hälsingland and Gästrikland.