Very true. In ye olde days of yore, royal ladies would take soup and bread and hand it out to starving peasants. Kings would send emissaries on horseback to visit areas of devastation and report back. They would appear at festivals and celebrations and join in the merriment. The pr machine was rudimentary, but it was churning on wooden wheels. Diana did not invent the hospital visit, but she looked good doing it and photos of her sold, making money for the publications and the photographers. And she mastered press manipulation while the internet was expanding, giving her a platform the BP pr machine had not yet mastered.

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