"[Harry] explained that they wanted to help address an issue by tackling the root cause of it, and came across the online world and digital space.
He said: 'It wasn't something that was sexy, it wasn't something that we were necessarily passionate about, but it became very clear to us very quickly, speaking to a lot of experts, that for all the work we are collectively doing, and all the progress we are achieving - if the digital world is not done responsibly, it's going to turn back that progress. And we can see that with climate change.'
He added: 'We started to meet a lot of parents who had lost their kids to social media - the majority through suicide - and that's when it really started to make sense to us.
'One of the reasons why the digital world was so important to us is because my wife, in 2018, was the most trolled person in the world. There was a lived experience, but at no point did we suddenly think "OK, well, let's take this industry on".'"
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