I learned that the chair empire can choose to seat people in the royal box, such as a celebrity, to keep order in the stadium. Of course, the individuals (men) must be appropriately dressed without exception. So the royals go to the royal box but so do the VIPs. Not sure if those seats are available for sale, probably not. I remember Prince William attending with his mother at a young age. There is a strict requirement of 5 years old for general seating but it could be higher for the royal box.
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