They haven't hired a second firm - they've hired some individuals to form a communications team.

This team will probably be people who deal with questions from the media when the media calls to get their reaction to an article that's going to appear or that has appeared. They'll also be the people contacting Meghan's Mirror to supply info about whatever clothing or other objects are being merched.

Sunshine Sachs will no doubt be the ones coming up with publicity campaigns to increase their popularity, while the communications team gets to deal with the fallout from their PR disasters, such as their cemetery photoshoot.