anybody else (I have too much time on my hands of course) notice Andy Fee now uses "Boom" at the UofW

I believe Tyler Hildebrand coined that mantra, which is neat, and probably the type of thing our AD nstaff eeds to copyright (or whatever trademarks can be made, for instance ..."Beach Boom" lol)

if I'm incorrect on this, would be interesting to know, and would vehemetically issue a retraction

Dear Fee: every time you use 'Boom', give credit where credit is due. insert Beach references, even if it is UofW, otherwise, don't do it. it's not yours to use really, come up with your own originally thought, don't steal greatness like it's your own

get our crack media/PR on it!

Beach Born, Beach Bred, Beach Branded