And when the athletic administration receives a donation to the 49er foundation, pick up the phone, or at least an email personally thanking the donor
..there was one thing that struck me during the NCAA final with Hawaii & LB
it was a great crowd for both teams
I thought what the Hawaii cheer squad did that was unique. they went up into the stands and just greeted fans, I thought that was outstanding
not saying it as a suggestion our squads have to do, just the attitude it conveys (our dance squad was super fantastic this year at events btw)
just the context is reaching out. I've been near or have ADs from diff schools I support pass me over the years so many times, Fee is the only one that's never even said hello, not that it's something I personally desire. And I sure as heck don't qualify as anything more than a common alum/fan, the LBSU & alum assoc. would probably prefer I spend the money we do on being fans through tix/travel and miniscule gift dollars we do give, and instead just give them that money directly instead to actually qualify as a 'booster'.
just for anyone that goes to games, I've never seen Fee really get out of his comfort zone of 'usuals'
so for what Fee would recommend to do, the advice I'd give is for him is he really needs to get out of his controlled comfort zone, he needs to get more boosters, specifically he needs to get more businesses, so ask him, what specifically is he doing? does Fee and his Marketing Staff have ANY marketing strategy to get out to businesses in teh 20 mile radius aroung LB State. It's probably a 2.5 million population center and a massive economic center.
LB State IS a known commodity, and have no idea of his metrics for new donors, or ever heard of any plan/vision to leverage it - (Connelly is to State of Calif centric, Fee cannot be that and succeed)
he needs to reach out to legacy donors for sure (even if out of his comfort zone)
and if he and his staff haven't laid the groundwork/network for new business donors and been getting out of their comfort zone for that, then he's not gonna meet the goals Athletics needs, especially in the coming age of NIL and increasing social media.
In short request the AD and Staff have to get out of their comfort zone, he needs a young new grad donor program strategy, a new business donor strategy, and legacy donors can fit it as advocates, but he needs his staff to be willing to pound the pavement so to speak - the entire social network metrics need assoications/influencers to help. If his staff isn't essentially pounding that pavement, then what are they doing?
« Back to index