Posted by Viktor
on 10/31/2001, 12:25 pm
Hello.
My name is Viktor. I need your help. Could you give me a favor? Briefly about myself: Im a student of M.V. Lomonosov Moscow State University , sociological faculty, department of culture. This is my last year training. Area of my interests: culture, sociology, psychology, advertising. I write the diploma, on subject matter of television audiences. I address to you for the help since at us in Russia this subject matter is not developed and there are no materials. Even there are no books in English. I am concerned with the following instants:
1. Conceptual approaches to studying audiences of MASS-MEDIA. (what they are).
2 Transformation of concept an audience in sociological paradigms.
3. Typology of an audience.
4. Methods of measurement of a TV audiences.
5. Problems about research of audiences.
6. Audience research traditions (structural, behaviorist, cultural) (in more detail)
7. and so on.
If it is not difficult for you it will be very good to prompt, where it is possible to read in internet where there is a free-of-charge access. if you can, would you be so kind as to send me on e-mail if you have any materials, articles, notes, or the chapter's of books, someone's works in an electronic kind.
In Russia there is no information of any. I certainly can assume something, but it would be desirable to refer to professionals in this area.
If you can help me it will be very good.
My e-mail: <
Best regards,
Viktor
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