The hoods from elsewhere call it "Frisco", the HA's have used that term for 20 yrs.now. I don't like it, and if someone says it in front of me I tell them to stop ! Otherwise if it is not said in person, I let it go. Just like the carpetbaggers from the East coat saying "San Fran" all the time. I let it go after my 3 min. diatribe of why "we" don't like it.