If indeed the BIG, I mean REALLY BIG, announcement is that USF Athletics has been teasing is a new logo, that certainly isn't a BIG deal in any way, shape or form to this observer. Interesting....perhaps. Part of the new USF Marketing outreach campaign.....OK, but BIG, I don't hardly think so. A BIG announcement would be a plan to continue to upgrade and modernize WMG, to have obtained a major Corporate sponsor for USF Athletics, to build a new baseball facility etc. If it's a new logo I think the yawn factor will be very high.