The rodeo product needs to evolve and meet the demands of the consumer, which will vary from market to market.
With all due respect to the contestants, calf-roping will not go over well in Madison Square Garden or most of the major markets around the country, especially east of the Mississippi.
Is holding on to calf roping a good reason for rodeo to abandon a market? I don’t think so. If the rest of the rodeo disciplines are an appealing product, fix the problem with the product. Don’t abandon the market on principle.
Every year there is a new revolutionary rodeo association starting up. Its going to bigger and better. They end up up in the junk pile a short time later. Take it with a grain of salt!
--Previous Message-- : : https://www.pbr.com/en/news/press-releases/2018/5/a-message-from-pbr-ceo-sean-gleason.aspx : : The not good part of the article: : : The rodeo product needs to evolve and meet : the demands of the consumer, which will vary : from market to market. : : With all due respect to the contestants, : calf-roping will not go over well in Madison : Square Garden or most of the major markets : around the country, especially east of the : Mississippi. : : Is holding on to calf roping a good reason : for rodeo to abandon a market? I don’t think : so. If the rest of the rodeo disciplines are : an appealing product, fix the problem with : the product. Don’t abandon the market on : principle. :
--Previous Message-- : Every year there is a new revolutionary rodeo : association starting up. Its going to bigger : and better. They end up up in the junk pile : a short time later. Take it with a grain of : salt! : : --Previous Message-- : : : https://www.pbr.com/en/news/press-releases/2018/5/a-message-from-pbr-ceo-sean-gleason.aspx : : The not good part of the article: : : The rodeo product needs to evolve and meet : the demands of the consumer, which will vary : from market to market. : : With all due respect to the contestants, : calf-roping will not go over well in Madison : Square Garden or most of the major markets : around the country, especially east of the : Mississippi. : : Is holding on to calf roping a good reason : for rodeo to abandon a market? I don’t think : so. If the rest of the rodeo disciplines are : an appealing product, fix the problem with : the product. Don’t abandon the market on : principle. : : :