--Previous Message--
:
: https://www.pbr.com/en/news/press-releases/2018/5/a-message-from-pbr-ceo-sean-gleason.aspx
:
: The not good part of the article:
:
: The rodeo product needs to evolve and meet
: the demands of the consumer, which will vary
: from market to market.
:
: With all due respect to the contestants,
: calf-roping will not go over well in Madison
: Square Garden or most of the major markets
: around the country, especially east of the
: Mississippi.
:
: Is holding on to calf roping a good reason
: for rodeo to abandon a market? I don’t think
: so. If the rest of the rodeo disciplines are
: an appealing product, fix the problem with
: the product. Don’t abandon the market on
: principle.
:
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