The not good part of the article:
The rodeo product needs to evolve and meet the demands of the consumer, which will vary from market to market.
With all due respect to the contestants, calf-roping will not go over well in Madison Square Garden or most of the major markets around the country, especially east of the Mississippi.
Is holding on to calf roping a good reason for rodeo to abandon a market? I don’t think so. If the rest of the rodeo disciplines are an appealing product, fix the problem with the product. Don’t abandon the market on principle.
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