Ad Network Reviews
Their banners are great and the eCPM is higher than some regular adsense ads. They do require a minimum of impressions to get in though, and itís not a low number. This does help keep the quality of ads up.
pros: quality ads, high cpms, paypal minimum $25 payment
cons: default ad tags donít support _, very selective on sites approved
Lijit is a new player in ad networks having recently burst onto the scene. In addition to ads, Lijit can also provide you with demographic information about your site. I strongly suggest you try it out Ė you can learn a lot from the demographic information. Iíve been using Lijit on several of my websites and I love the CPM rates. I just wish they had a higher fill rate for US ads. Another great thing is that they actually serve international ads (although at much lower CPM rates.) Lijit lets you set a minimum CPM for ads if you want and will show ads from another ad network if they canít meet your CPM. I use this to my advantage to chain ad networks Ė which can really be profitable if you constantly update your CPM prices.
pros: demographics, high CPM, default ads, paypal
cons: low fill rate
Adbrite.Com is the default. They accept pretty much any website and they have various formats of ads Ė including interstitial ads. They donít quite pay as well as Adsense but they do have a good fill rate. The best feature of adbrite is the ability to set your default CPM payment and have Adbrite show other ads if it canít hit that default. I use Adbrite like an ad server. I set the minimum CPM to 1 cent higher than my other ad network averages and put that other ad network as the default. That way, my website is always showing the highest paying ads. This gets even more powerful when you chain it with other ad networks like Lijit. (I chain lijit to adbrite to adsense/bidvertiser or whatever my default is.)
pros: easy to get into, good variety, set pricing, has default ad tag option, interstitial ads
cons: lower eCPM, pays by actual check.
ReachBanners.Com is fairly new in the market but it is pretty good already. They will try their best to place advertisers in front of millions of users in relevant websites, while publishers can make money despite where their traffic is coming from. Minimum payout is $25 via PayPal. Can place ads either in websites or inside flash applications / games.
pros: relevant ads, geo targeting, can make money regardless of where traffic comes from, flash game programmers will love the possibility of placing ads inside flash
cons: they keep adding new features all the time which is good but sometimes gets in the way. Sometimes will also serve very low paying ads
Reviews by Tom
« Back to index