Posted by Dave A question about seasonality. We opened our new store in late August, so this is our first time through the holiday season. I've got salespeople warning me that I'm going to underbuy and get caught without inventory during the holiday season, but I'm skeptical given their vested interest in me buying more stuff. I just saw some statistics on www.bizstats.com that indicate that liquor stores only do about 29% of their annual sales in the fourth quarter. I realize that some beer-driven stores probably skew this number down. We're a full-service shop that is primarily wine-driven, so I'm guessing we're going to be more seasonal than the 29% number would suggest. I know that you're a full-service store, so what are November and December like for you, compared to say September/October? Thanks as always, Dave
on 10/7/2004, 11:25 am
Hi Kurt,
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