The real questions is will there be enough money available for all of the nonprofits with traditional fund raising when hundreds of millions of dollars must be continually raised for such catastropes as Tsunami? The devastation is so enormous! Nonprofits who do raise money for emergencies will benefit tremendously with purpose driven marketing. One idea is a consumable delicious health product for the whole family where a certain percentage of the sales goes exclusively to the cause. And the rest of the nonprofit world will greatly benefit from purpose driven marketing for the building and completion of their vision projects. Purpose driven marketing is a critically important method of fund raising for the 21th century.