I would expect that, by now, you would have a reasonably good idea of what your net proceeds will be after the event is over and you have collected all of your patrons’ ticket payments, factored in any of the event’s underwriting you received, reduced expenses with any In-Kind donations you may have received---all of this income factored to expenses.
Then, at this time, perhaps to sell even more tickets and get good PR, your estimated net proceeds can then be divided by an estimate of the cost per-client amount you come up with. Thus, you can promote the idea that the supporters of the event and others considering their support, will make it possible for your organizations to serve ___(fill in the number)___ people in need.
Plus, to my way of thinking, the event is just that; a “special” event, and it should be accounted for as a separate line item in your annual budget, and the net proceeds should be entered into your general operations of the Annual Fund.
From what I read from you, the event’s proceeds (net profit) are not going into the funding of a new, special project, but that you are simply stating that the funds raised will help to pay for what are your good on-going services. That is a smart idea---to tie in what the supporters give to real people served.
Let me know if I did not get this right.
Regardless how far along you are in the event’s planning, maybe a reading of my article on the subject will help.
Your Organization's Next Special Event: "Fund-Raiser" Or "Friend-Raiser?" http://www.raise-funds.com/2001/your-organizations-next-special-event-fund-raiser-or-friend-raiser/
Good luck with the event. May you raise a lot of money.
Tony Poderis http://www.raise-funds.com
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